Advertising Design
This page showcases my work in advertising design, where strategy meets creativity.
Each project was created with a clear message and target audience in mind—whether it’s
a print ad, social media campaign, or branded promotion. I focused on combining strong visuals
with smart messaging to create eye-catching, effective designs that grab attention and inspire action.
Open Doors Campaign
Based in Norwalk, CT, Open Doors is a housing and homeless service organization that provides resources for individuals and families on the path to housing stability.
This is a print ad campaign to encourage viewers to volunteer with the company. My goal was to make this campaign impactful, ownable, and repeatable.
Below is a YouTube pre-roll ad in the same campaign. I decided to focus on a success story from their website, keeping my “Give __.” format.
Fit Body Boot Camp
The project above features a cohesive multi-channel campaign for a local gym in Wilton, CT. The goal was to create visually impactful advertisements across different media platforms that target potential clients looking to improve their health. I chose to target their main clientele—women.
The branch in Wilton was already on Facebook, but they weren’t having much luck with the platform, so I took the liberty of formatting Instagram ads as well in case they wanted to create an account there.