Walkabout Outfitter is an outdoor clothing and gear retailer run by friendly, expert staff with six locations serving Virginia in Richmond, Harrisonburg, Lexington, Roanoke and Blacksburg. They carry high-quality, trusted brands and cater to every level of experience; from AT Thru hikers to casual day hikers and anyone in between. From trail to tavern, they've been encouraging happiness since 2005.

I chose this local business to redesign because it was in a shopping complex that was becoming very modern, and it was starting to look out of place next to some of the other logos.

The Original Logo

Final Three Vectors

Final Logo & Lockups

Style Guide

Mockups